Amid a shifting market landscape shaped by greener consumption policies in China, the rise of home-centric lifestyles, and growing demand for multi-functional and emotionally resonant interiors[1], the fair serves as a key platform for trend-led sourcing, cross-sector collaboration, and business exchange. These developments will be reflected across four halls, from curated displays to exhibitor showcases aligned with emerging consumer preferences.

Guided by NellyRodi™ Agency, the 2027 trend directions are developed by a committee including the agency’s Founder and Trendsetter Ms Nelly Rodi, Global Creative Director Ms Cécile Rosenstrauch, and Founder and Design Director of the Interior Architects Design Mr Shen Lei. At the fair, the concept ‘BREATHE UP!’ will be brought to life through a dedicated trend area featuring curated spaces and immersive installations, offering visitors a preview of the season’s key directions.

‘BREATHE UP!’ reflects a renewed search for balance and vitality in an increasingly complex world. Inspired by the rhythm of breathing, the theme explores how design can restore emotional well-being, reconnect individuals with their surroundings, and open new creative possibilities at home. It captures a shift from purely functional living spaces towards environments that nurture both body and mind, a transition that will be echoed in product innovations presented onsite.

The concept unfolds through three key textile directions. RE-DECORATE celebrates expressive interiors, where bold aesthetics, rich textures, and artisanal craftsmanship transform the home into a stage for individuality and creativity. RE-CONNECT embraces a softer, more mindful approach, combining pared-back design with intelligent functionality to create calm, restorative spaces. RE-USE highlights circular thinking, encouraging experimentation with recycled materials and innovative processes to redefine sustainability as both practical and aesthetic.

New zone and offerings reflect lifestyle convergence, emerging demand

In response to the continued expansion of lifestyle-driven consumption, and the growing desire for more holistic, well-being-oriented living environments, the fair will also introduce the Home Textiles Lifestyle Zone, bringing together complementary categories such as carpets, wallpapers, aromatherapy, and home accessories. Featuring highlighted exhibitors such as Simple Home and Zhejiang Nine home Co Ltd, this new zone reflects the growing integration between home textiles and broader lifestyle products, as consumers increasingly seek cohesive, experience-led living environments. It also broadens the show’s offering, providing visitors with a more comprehensive resource across core home textiles and a wider range of home products.

Meanwhile, the fair will expand its commerce product scope, tapping into a fast-growing segment in consumer market and reflecting the increasing integration of digital shopping experiences into everyday lifestyles. With the growing adoption of e-commerce platforms and digital retail tools in brand strategies, this addition aims to help exhibitors capture emerging opportunities and reach new customer groups.

Aligned with China’s policy direction towards sustainable development, green consumption, and commercial refurbishment, the fair will further spotlight exhibitors specialising in contract business and eco-friendly innovations, helping to meet rising demand for low-carbon, wellness-oriented, and future-ready living spaces. These better positions the fair to connect exhibitors with buyers in the hospitality, contract, and public sectors seeking practical solutions that support sustainable operations and the ongoing upgrading of built environments.

Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

To find out more, please visit: www.intertextilehome.com.