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#IDEA 2025

Magnera’s Sontara® brand wins INDA’s® Long-Life Achievement Award at IDEA® 25

Sontara®’s EcoRE bags, now part of the Magnera® portfolio, recently received the IDEA® Long-Life Achievement Award at IDEA 25, the premier global event for nonwovens and engineered fabrics. Made from cellulosic fibers, Sontara EcoRE material is certified for home composting1 and boasts exceptional strength and durability.
Magnera CEO, Curt Begle joins Product Line Management Director, Seth Good and Innovation Manager, Vinit Singh to celebrate the award win at IDEA® 25 © 2025 Magnera
Magnera CEO, Curt Begle joins Product Line Management Director, Seth Good and Innovation Manager, Vinit Singh to celebrate the award win at IDEA® 25 © 2025 Magnera


By using Sontara EcoRE material, the bags maintain durability and strength without the need for added binders, addressing a common concern with compostable goods.

“With plastic bag bans across many territories worldwide, Sontara’s EcoRE material offers a timely solution for the retail and shopping market as an alternative to traditional synthetic materials. This is only one example of how this strong and sustainable material might be used to solve customer challenges,” said Seth Good, Sontara Product Line Management Director.

“This combination of sustainability and functionality is the perfect example of how Magnera and Sontara continue leading the way in material innovation,” Good added.

Sontara EcoRE is the first nonwoven material of its kind, offering a cost-effective alternative to woven fabrics. By combining carefully selected raw materials with the proprietary Sontara technology, the material can achieve exceptional high strength in all directions without use of binders. This gives it equivalent properties to a textile, making it suitable for high-performance and semi-durable applications like shopping bags.

Leveraging a global platform to support local customers, Sontara’s EcoRE material is available both as a finished bag with options for personalization and as a versatile nonwoven material suitable for any application customers desire.

The compostable cellulosic fibers in Sontara EcoRE bags are just one example of Sontara’s innovations, designed to deliver high performance while addressing the increasing demand for renewable and sustainable materials. Magnera, the parent company of the Sontara brand, is dedicated to upholding Sontara’s legacy of innovation, sustainability, and performance across various markets, including wipes, technical nonwovens and healthcare.

“Our innovation team is always looking for new ways to leverage the Sontara capabilities and our expertise to provide new solutions to solve end user problems,” concluded Seth Good, Sontara Product Line Management Director.



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#Nonwovens

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As Magnera enters a new year, the company is reflecting on a key sustainability milestone from 2025: the launch of ENDURANCE, its global, employee-led initiative focused on waste reduction and sustainable innovation. Launched on Earth Day 2025, this initiative has generated more than 250 improvement submissions from team members across Magnera’s global operations, demonstrating strong engagement and shared accountability for sustainability across the organization.

#Nonwovens

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#Nonwovens / Technical Textiles

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#Nonwovens / Technical Textiles

Magnera reports Q2 results, adjusts full-year outlook

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#Nonwovens / Technical Textiles

Lenzing’s VEOCEL™ champions sustainable innovation at IDEA25 and CIDPEX

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#IDEA 2025

IDEA®25 and FiltXPO™ 2025 deliver resounding success for nonwovens and filtration industries

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#IDEA 2025

ANDRITZ at IDEA 2025: Innovations and highlights in nonwoven technology

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#IDEA 2025

NIRI to exhibit at IDEA25

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#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

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#Textiles & Apparel / Garment

VIATT 2026 to debut German Pavilion, strengthening European participation alongside key Asian textile hubs

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#Sustainability

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#Technical Textiles

Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

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