The Start-Up Valley concept, launched to connect emerging innovators with the global textile and garment manufacturing industry, has already helped a number of participating companies accelerate their transition from early-stage development to industrial partnerships and commercial market entry.

At ITMA 2023, 15 start-ups were selected for the CEMATEX Start-Up Grant, gaining visibility and direct access to manufacturers, brands, investors and technology partners across the textile value chain.

One of the most prominent examples is WEFFAN, which collaborated with Balenciaga on what is described as the world’s first 3D woven tailored suit for the fashion brand’s Spring 2026 collection.

Another participant, TreeToTextile, has significantly advanced its regenerated cellulose fibre activities since ITMA 2023. In early 2026, Lenzing acquired a controlling stake in the Swedish company, underlining industry confidence in the scalability of its technology.

Meanwhile, Noosa expanded its production capacity for bio-based circular PLA fibres and broadened its application portfolio following contacts established through the exhibition.

“For many of the companies selected for Start-Up Valley in Milan, the showcase proved far more than just an exhibition platform,” says CEMATEX President Alex Zucchi. “It provided a catalyst for partnerships, investment and industrial development that continues to shape their trajectories. This ongoing momentum highlights the role of ITMA not only as a marketplace for machinery, but also as a launchpad for emerging technologies and materials that will define the future of textiles.”

For ITMA 2027, only 20 start-ups will be selected for the CEMATEX Start-Up Grant programme. The package includes a subsidised exhibition stand, pavilion exposure, global marketing visibility and access to industry stakeholders across the textile value chain.

Apply for Start-Up Valley at ITMA 2027