[pageLogInLogOut]

#Natural Fibers

Better Cotton Initiative multistakeholder event in US unpacks regenerative agriculture potential

Event participants gather as the Quarterway Cotton Growers demonstrate the advanced equipment they employ in the field.Photo credit: Better Cotton Initiative/Bec Sloane. Location: Plainview, Texas, USA, 2025.
The Better Cotton Initiative (BCI), in collaboration with Texas-based partner, Quarterway Cotton Growers, will expand upon its annual US field event to relay the vast potential of regenerative agriculture through an immersive experience of tours and demonstrations.


Taking place 8-11 September, Cotton & Beyond: Regenerative Agriculture in the Texas High Plains will gather farmers, merchants, mills, and representatives of major retailers and brands to draw tangible links between industry demand and what is taking place at the field level. Participants will witness firsthand the advanced equipment and precision technology used in tandem with regenerative practices, such as cover cropping and integrated grazing, to address soil health, biodiversity, water use efficiency, and reduction in chemical usage and emissions.

Ashley Barrington, BCI Senior Country Manager – US said: “Convening diverse stakeholders around a shared vision for more sustainable cotton production is central to BCI’s role. This event demonstrates the value of bringing together farmers, technical experts and industry partners to exchange knowledge, showcase practical solutions and build momentum for regenerative agriculture.”

With Cotton & Beyond, BCI will spotlight the impact of regenerative techniques implemented by farmers in the semi-arid region of West Texas, while relaying climatic challenges and innovations that shape large-scale cotton production. The organisation recently published findings from its pilot project with agricultural solutions provider Indigo Ag, a collaboration involving growers implementing regenerative practices with an aim to reduce greenhouse gas emissions and sequester carbon.

Cotton & Beyond will also involve local conservation initiatives such as Ogallala Commons, the Texas Playas Conservation Initiative and the Sandhills Area Research Association, exploring the far-reaching impacts of regenerative agricultural practices. Global nonprofit Textile Exchange will also take part, speaking to the importance of gathering impact data for raw material production.

Daren Abney, Senior Director of Materials Engagement & Partnerships at Textile Exchange said: “Forums like the BCI Cotton & Beyond event are vital to align action and share progress on the shift toward preferred production systems that are beneficial for people, places and the environment. Conversations like these can drive the industry forward as we share lived experience and reliable data that can inform decisions across the supply system, for producers and brands alike.”

Direct engagement with producers will be a key component of the event. Through gin and equipment tours and personal truck rides, participants will hear growers’ perspectives straight from the source.

Bobby Byrd, Quarterway farmer said: “When I look at regenerative cotton, I ask: how do you tell a personal story to somebody who’s buying a product in a way that they understand there’s value in what you’re selling? It’s hard to just put on a piece of paper.”

Registration is currently open for Cotton & Beyond. For more information, or to enquire about speaker and sponsorship opportunities, please contact BCI US Communications Coordinator, Bec Sloane (bec.sloane@bettercotton.org).



More News from Better Cotton

More News on Natural Fibers

#Raw Materials

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.

#Raw Materials

Cotton made in Africa puts farmer dialogue at the heart of agricultural training

A new manual created by the Aid by Trade Foundation and African People & Wildlife shows how Cotton made in Africa aims to transform cotton cultivation through dialogue rather than directives.

#Raw Materials

Redesigned World Cotton Day website offers tools, ideas and inspiration

With World Cotton Day just one month away, the International Cotton Advisory Committee (ICAC) has launched a completely redesigned www.WorldCottonDay.com, creating a new global home for everyone who wants to learn about, celebrate, and support cotton.

#Raw Materials

ICAC’s 84th Plenary Meeting to be held March 24-26, 2027, in Alexandria, Egypt

Registration will soon be open for the International Cotton Advisory Committee’s 84th Plenary Meeting, to be held March 24-26, 2027, in Alexandria, Egypt. The local Organizing Committee in Egypt has chosen “Building a Resilient and Competitive Future for Cotton and Textiles” as the theme for the event, which will be held at the Rixos Montaza Alexandria Resort.

Latest News

#Knitting & Hosiery

KARL MAYER invites the Global Textile Industry to celebrate its 90th anniversary at its German Headquarters in 2027

KARL MAYER is turning its anniversary year 2027 into a milestone for the textile sector. To mark its 90th anniversary, the industry leader is inviting customers, partners, and experts from around the world to a unique event series in September aimed at pushing boundaries, unlocking new opportunities, and jointly setting the course for a new era in textiles – just as KARL MAYER has done throughout its history. The company’s headquarters in Obertshausen, near Frankfurt, is the place to be.

#Associations

ITMF names three winners of the Sustainability & Innovation Award 2026

Three projects from the UK, Korea and China have been selected as winners of the ITMF Sustainability & Innovation Award 2026. The projects address textile-to-textile recycling, chemical recycling for automotive textiles and a regenerative approach combining silk production with ecological restoration.

#Recycling / Circular Economy

nova-Institute launches groundbreaking Advanced Recycling Database for strategic market insight

The new Advanced Recycling Database reduces complexity by providing industry stakeholders with up-to-date expert-reviewed intelligence on companies, technologies, plants, capacities, locations, products and partnerships across the global advanced recycling landscape.

#Yarns

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

TOP