A subsidiary of Sabanci Holding, Kordsa introduced its sustainability and innovation-driven solutions at Tire Technology Expo 2025, which took place in Hannover from March 4-6, 2025. As part of its commitment to sustainable mobility, Kordsa showcased REV Technologies, its umbrella brand developed to support the growing needs of electric vehicles with high-performance products. Additionally, the company presented its cord fabric made from rPET, produced from recycled plastics, as well as RFID tire label products, reinforcing its dedication to next-generation, sustainable reinforcement solutions.

Underlining Kordsa’s continued global leadership in tire reinforcement, Dogan Sevim, Kordsa Chief Global Sales and Marketing Officer, commented: “Tire Technology Expo 2025 is one of the most strategic events in the tire industry, offering us a valuable opportunity to emphasize our sustainability and innovation-focused approach while engaging with our customers. Through REV Technologies, we continue to differentiate ourselves in the sustainable solutions, particularly by addressing the specific needs of electric vehicle tires. We are not only delivering innovative solutions to our customers but also addressing their specific requirements in different markets by combining our global expertise with our local manufacturing capabilities. Our ability to leverage both local production and a global supply chain aligns seamlessly with our sustainability strategy, allowing us to provide more effective and tailored services.”

As part of the conference program, Kordsa delivered a joint presentation with Continental on Cokoon, an eco-friendly bonding technology free from formaldehyde. In a session held on the first day of the expo, Dr. Mustafa Yasin Sen, Expert Researcher, Chemicals and Materials at Kordsa, and Dr. Cornelia Schmaunz-Hirsch, Senior Reinforcement Developer, Reinforcement Development Tires at Continental, discussed the innovations brought by Cokoon technology in textile reinforcement applications. Additionally, in another session, Begüm Aytugar, Kordsa Marketing Manager, and Seda Araci, Kordsa R&D Technology Manager, Tire Cord Fabric, presented on the topic: "Accelerating Sustainable Solutions for Tires: Sustainable Reinforcement Solutions of Nylon 66 and Polyester"