#Textile chemistry

2023-09-25

Coloreel Secures million-dollar deal with major Asian manufacturer

Closeup Coloreel embroidery © 2023 Coloreel

Coloreel is pleased to announce a significant milestone, as the company has signed a two million dollar deal with a prominent Asian manufacturer, delivering to well-known global brands. This agreement is a significant milestone for Coloreel and its innovative product.

The Swedish company Coloreel has rapidly gained recognition for its pioneering innovation in embroidery. Their technology enables manufacturers to instantly dye a white thread into an unlimited spectrum of colors, all in real-time. At the same time, this technology makes production more efficient by using digital processes and automation, while saving up to 97% of water compared to traditional thread dyeing.

This new partnership underscores Coloreel's capacity to meet the growing demand for innovative and sustainable solutions among manufacturers and brands worldwide. While the initial delivery of the on-demand digital thread-dying units is set for October this year, the majority of the volume will be shipped during 2024.

"We are thrilled about this partnership and eagerly anticipate collaborating to produce high-quality products utilizing our patented technology. This agreement serves as evidence that our offering can play a crucial role in making mass production in the fashion industry more sustainable, while also providing tremendous opportunities for design and creativity," says Torbjörn Bäck, CEO of Coloreel.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Ascend Performance Materials secures court approval for restructuring and appoints new CEO

Ascend Performance Materials has reached a major milestone in its Chapter 11 process: the U.S. Bankruptcy Court for the Southern District of Texas has confirmed the company’s Plan of Reorganization. Ascend expects to emerge from Chapter 11 by year’s end with a significantly improved capital structure. In parallel with the restructuring progress, Ascend announced a leadership change.

Indorama Ventures ranks first globally in ChemScore 2025 for excellence in chemicals management and environmental performance

Indorama Ventures Public Company Limited (IVL), a global sustainable chemicals company, has been ranked first globally with a green card in ChemScore 2025, the internationally recognized benchmark developed by ChemSec, assessing the environmental performance and chemical management of the world’s 40 largest chemical companies. The company has consistently found itself in the top three ChemScore companies and scored twice as high on average as the Asia-based companies taken together.

Happy Holidays!

Dear reader, the year 2025 is drawing to a close. We are entering what we hope will be a peaceful holiday season, spending time with our families and taking a moment to pause and reflect. We hope we have been able to support you once again this year with relevant news and articles, and we look forward to surprising you with many innovations in the coming year. Enjoy the festive season, stay healthy, and we wish you a happy and joyful holiday season.

Texpertise Focus AI: Messe Frankfurt puts Artificial Intelligence centre stage at its international textile and apparel trade fairs

Under the banner 'Texpertise Focus AI, Messe Frankfurt will place a strong emphasis on Artificial Intelligence (AI) across its international textile and apparel trade fairs from 2026 onwards, setting a future-shaping signal for the industry. The initiative highlights the responsible use of AI along the entire textile value chain, from fibre production to the point of sale. The programme will launch at Heimtextil in Frankfurt in January 2026.

Autoneum and Polestar set new benchmarks for passenger experience and sustainability

As the global market leader in sustainable acoustic and thermal management, Autoneum is a key supplier of interior and exterior components for the highly anticipated Polestar 5 model. The successful collaboration between Autoneum and Polestar marks a significant milestone in sustainable automotive engineering: the electric grand tourer sports car features several innovations in lightweight, fully recyclable polyester-based components that ensure a superior driving experience. Polestar 5 was revealed at the IAA Mobility 2025 in Munich and is available in 24 markets.