#Recycled_Fibers

2025-12-16

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.

38th International Cotton Conference Bremen: Let´s Talk about Cotton!

The 38th International Cotton Conference Bremen, to be held on 25-27 March 2026 in Bremen’s parliament building on market square, once again sends a powerful signal for professional excellence and international dialogue. The focus is on the latest market trends and technical innovations throughout the entire value chain – from agriculture and quality assurance to processing and the circular economy. With its high-calibre speakers, the conference remains an indispensable forum for anyone involved in shaping the cotton industry scientifically, technically, or economically.

How innovations drive BASF’s success

“Innovation has always been part of BASF’s DNA. Especially in these volatile times, it is crucial to leverage our innovative strength to develop competitive solutions that differentiate us as a company in our markets and give us a competitive edge,” said Dr. Stephan Kothrade, Member of the Board of Executive Directors of BASF and Chief Technology Officer, at the company’s Research Press Briefing held today. To achieve this, BASF implemented its “Winning Ways” strategy about a year ago with the clear goal of becoming the preferred chemical company to enable its customers’ green transformation.

Happy Holidays!

Dear reader, the year 2025 is drawing to a close. We are entering what we hope will be a peaceful holiday season, spending time with our families and taking a moment to pause and reflect. We hope we have been able to support you once again this year with relevant news and articles, and we look forward to surprising you with many innovations in the coming year. Enjoy the festive season, stay healthy, and we wish you a happy and joyful holiday season.

Texpertise Focus AI: Messe Frankfurt puts Artificial Intelligence centre stage at its international textile and apparel trade fairs

Under the banner 'Texpertise Focus AI, Messe Frankfurt will place a strong emphasis on Artificial Intelligence (AI) across its international textile and apparel trade fairs from 2026 onwards, setting a future-shaping signal for the industry. The initiative highlights the responsible use of AI along the entire textile value chain, from fibre production to the point of sale. The programme will launch at Heimtextil in Frankfurt in January 2026.

Autoneum and Polestar set new benchmarks for passenger experience and sustainability

As the global market leader in sustainable acoustic and thermal management, Autoneum is a key supplier of interior and exterior components for the highly anticipated Polestar 5 model. The successful collaboration between Autoneum and Polestar marks a significant milestone in sustainable automotive engineering: the electric grand tourer sports car features several innovations in lightweight, fully recyclable polyester-based components that ensure a superior driving experience. Polestar 5 was revealed at the IAA Mobility 2025 in Munich and is available in 24 markets.