#Recycling / Circular Economy

2023-12-20

DEHA selects FULGAR’S Q-NOVA® recycled yarn for some pieces in its AW23-24 YOGA capsule

It’s no secret now that the future of fashion is inextricably linked with the concept of sustainability. More and more, consumers are seeking functional garments of superior quality that last longer and above all are sustainably produced without compromising on style. DEHA, a lifestyle brand whose roots lie in dance and movement, knows this well – in recent years it has been working to make its collections even more fashion-forward and sustainable.

As a result the brand has decided to place its confidence in Fulgar for the launch of a yoga collection, choosing to create six garments that include Q-NOVA® fibre obtained from regenerated raw materials. These items display a unique style that blends aesthetics, comfort, and sustainability.

“We’re very pleased to be working with DEHA in their moves towards increasingly sustainable collections, helped by the potential of our ecological, functional yarns. It’s an important recognition of our commitment to eco-sustainable research and development to create an ethical, increasingly circular supply chain in activewear, too” says Daniela Antunes, Marketing Manager of Fulgar.

“DEHA is taking significant steps in choosing the best fibres to create collections that have a reduced impact on people and the environment while being able to offer exceptional performance and comfort. With this yoga collection, we invite our clients to embrace a more aware, sustainable approach. Choosing garments made with care and Italian quality is not only an investment in personal well-being, it also contributes to our planet’s health” says Gian Andrea Vendramel, Creative Director of DEHA.

DEHA’s yoga capsule yoga with Q-NOVA® is on sale at deha.it and at authorized dealers.

Fulgar voice at the Milan Fashion Institute

Daniela Antunes, Marketing Manager at Fulgar, participated as an expert speaker at the XVII edition of the Master in Brand & Product Management of the prestigious Milano Fashion Institute, which trains well-rounded professionals capable of managing both the creative and strategic-managerial aspects of the fashion & luxury sector.

Fulgar and Q-CYCLE® feature in the new ALBINI STUDIO A/W 2026/2027 COLLECTION

Textile innovation and sustainability meet once again thanks to Fulgar, the Italian company and leader in the production of man-made fibers, which brings its revolutionary Q-CYCLE® yarn to center stage at Milano Unica, the benchmark trade show for premium fabrics and accessories for men's and women's fashion apparel. This choice is also shared by Albini 1876, a global reference in high-end textiles, which selected the yarn for its new Albini Studio capsule collection debuting for Autumn/Winter 2026/2027.

Fulgar highlighted Q-CYCLE® yarn at Performance Days

Fulgar, a global leader in producing innovative man-made yarns, reaffirms its commitment to a responsible textile supply chain. At Performance Days in Munich, Fulgar’s innovative products went beyond fabrics thanks to its collaboration with NYGUARD, a cutting-edge company in zipper manufacturing, which has chosen Q-CYCLE® technology to offer a more circular solution in the apparel accessories sector.

FULGAR presents unique yarn that combines its bio-based origin with exceptional comfort and durability

Fulgar takes another step towards envirnmental sustainability, presenting a latest-generation fibre with superlative technical specifications, designed to give clothing long life and comfort. Q-GEO® is suitable for large-scale ecological production – the ideal yarn to meet the growing demand for green, cutting-edge fabrics.

How innovations drive BASF’s success

“Innovation has always been part of BASF’s DNA. Especially in these volatile times, it is crucial to leverage our innovative strength to develop competitive solutions that differentiate us as a company in our markets and give us a competitive edge,” said Dr. Stephan Kothrade, Member of the Board of Executive Directors of BASF and Chief Technology Officer, at the company’s Research Press Briefing held today. To achieve this, BASF implemented its “Winning Ways” strategy about a year ago with the clear goal of becoming the preferred chemical company to enable its customers’ green transformation.

Happy Holidays!

Dear reader, the year 2025 is drawing to a close. We are entering what we hope will be a peaceful holiday season, spending time with our families and taking a moment to pause and reflect. We hope we have been able to support you once again this year with relevant news and articles, and we look forward to surprising you with many innovations in the coming year. Enjoy the festive season, stay healthy, and we wish you a happy and joyful holiday season.

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