In 2024, under new ownership by private equity firm Altor, Circulose set a renewed strategic direction focused on securing volume commitments from partner brands to bring CIRCULOSE® back to market at scale.

“Our focus has been to align the production restart with confirmed demand. With commitments from 16 brands, and more on the way, we are now there. Today Circulose is backed by leading brands and fiber producers, has an organization of around 130 people with deep expertise where it matters, and a plant ready to produce,” says Helena Helmersson, Executive Chair of Circulose.

With the Ortviken plant back in operation, Circulose continues supplying fashion brands and fiber producers with high-quality recycled raw material at commercial scale, supporting industry efforts to divert textile waste from landfills and incineration.

After two years leading the restart, CEO Jonatan Janmark has, together with the Board, decided that this is the right moment to hand over to a new leader for the next phase. CFO Amanda Geijer has been appointed interim CEO until a permanent CEO is in place. She will be supported by Helena Helmersson in the role of Executive Chair.

“When Jonatan joined, Circulose had just been given a second chance. Since then, he has made Circulose a leading player in textile-to-textile recycling again. That has taken a lot of energy, creativity and teamwork. I have learnt a lot from working with Jonatan, and on behalf of the board and our owners, I want to thank him for everything he has built,” says Helena Helmersson, Chair of the Board of Circulose.

“It has been a privilege to rebuild Circulose, and I am proud of what we have achieved. With confirmed market demand for our product, a strong team in place, and a plant ready for production, the time has come for me to hand over,” says Jonatan Janmark, CEO of Circulose

“For the upcoming phase, I am very pleased that Amanda, who knows the company and our plans well, has agreed to lead Circulose as interim CEO until a permanent CEO is in place. I look forward to working closely with her and the team during that period,” says Helena Helmersson.

“Restarting Ortviken is a milestone for Circulose and for the industry. Our focus now is to ramp up production safely and deliver on the commitments to our customers,” says Amanda Geijer, interim CEO of Circulose.

Amanda Geijer joined Circulose as CFO in 2025. She was previously Vice President of Finance at Billerud Europe. The change takes effect on 1^st of December.