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#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



More News from Circulose

#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Recycled Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

#Recycled Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

More News on Recycled Fibers

#Recycled Fibers

Lindex and BASF partner to bring textile-­to­-textile recycled polyamide to lingerie sector

Lindex has partnered with BASF’s loopamid® to accelerate textile-­to-­textile recycling and advance the shift towards more circular material solutions in the fashion industry. Together they introduce loopamid to the lingerie sector.

#ITM 2026

Uster FiberQ excels for recycled raw materials too

Uster FiberQ is a complete solution for raw material utilization, supporting spinners to achieve consistent quality and profitability every day, building further growth for the future. The Turkish company ORTA relies on FiberQ with recycled yarn for its denim production. Data-driven knowledge puts the producer in control of raw material utilization – ready to make the correct decisions for process efficiency, quality and productivity.

#Yarns

From advanced fibres to eco‑focused yarns: Yarn Expo Autumn 2026 set to welcome global industry to Shanghai

From 25 – 27 August, Yarn Expo Autumn 2026 will return to the National Exhibition and Convention Center (Shanghai) to reinforce its role as a key meeting point for the global yarn and fibre industry. With over 22,000 visitors, the previous edition gathered nearly 580 leading exhibitors from 16 countries and regions, showcasing advanced developments and creative applications that support innovative, sustainable textile design. The upcoming edition will not only present an extensive range of fibre and yarn products, but will also feature a comprehensive fringe programme, including industry forums and trend display areas, providing innovative upstream enterprises with a stage to introduce next‑generation materials and sustainable concepts.

#Research & Development

Elastic yarns to become more recyclable and environmentally friendly in future

On 29 April 2026, ITA student Tobias Dickmeiß was awarded a sponsorship prize by the Wilhelm Lorch-Stiftung for his innovative approach, to replacing conventional elastane with elastic yarns made from thermoplastic copolyester elastomers (TPC). Thanks to their thermoplastic nature and compatibility with typical polyesters used in the textile industry, elastic TPC yarns offer improved recyclability. Furthermore, the use of the melt-spinning process in yarn production eliminates the need for solvents that are harmful to the environment and human health.

Latest News

#INDEX 2026

INDEX 2026: Reicofil introduces RF 5.10 upgrade boosting output by 10 percent

At INDEX 2026, Reifenhäuser Reicofil will present its latest developments for the nonwovens industry under the guiding themes “Grow Together”, “Expand Together” and “Transform Together”. On this occasion, the leading manufacturer of nonwoven machinery will be unveiling two brand-new technology advancements – RF 5.10 upgrade and RF Core – at the show.

#Dyeing, Drying, Finishing

Tradition and Innovation – Phoenox Textiles Ltd. relies on state-of-the-art carpet back-coating line from Brückner

For more than 70 years, Phoenox Textiles Ltd. has been synonymous with quality, reliability, and inno-vation in the textile industry. Founded in 1954 in Huddersfield (Yorkshire, UK), a region with a long tradition in textiles, this family-owned business has continued to evolve without losing sight of its roots. Today, in its fourth generation under the leadership of the Mosley family, Phoenox successfully combines decades of experience with a clear, forward-looking corporate strategy.

#Digital Printing

EFI brings high-performance display graphics, packaging, and textile printing innovations to FESPA 2026

Electronics For Imaging, Inc. (EFI™) is bringing a broad range of new hybrid, roll-to-roll, and textile inkjet innovations to FESPA Global Print Expo 2026, taking place 19-22 May at Fira Barcelona Gran Via. Visitors to the EFI stand (Hall 3, #C85) will see the new EFI VUTEk M3h X hybrid LED printer, new EFI VUTEk® FabriVU® 340 i8 eight-colour dye sublimation printer, the EFI VUTEk X5r roll-to-roll LED printer, and the EFI VUTEk Q3h XP seven-colour hybrid printer in action, each designed to help sign and display producers scale output, diversify applications, and drive more profitable growth.

#Digital Printing

Mimaki ‘Powers Possibilities’ with a market-diverse application and printer line-up at FESPA 2026

Mimaki Europe, a leading manufacturer of industrial inkjet printers and cutting plotters, is bringing its “Print Different - Powering Possibilities” theme to life at FESPA Global Print Expo 2026 (Fira de Barcelona, 19-22 May 2026), demonstrating how digital printing technology can turn ideas into high-value applications and new business opportunities.

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