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#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



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#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

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Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

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#Recycled Fibers

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#Recycled Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

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#Recycled Fibers

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#Recycled Fibers

RE&UP’s Next-Gen Cotton fibers power Zalando private label t-shirt collection crafted from innovative recycled textiles

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#Recycled Fibers

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#Recycled Fibers

Circ expands global recycled polyester production with BHF offtake agreement

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#Knitting & Hosiery

KARL MAYER invites the Global Textile Industry to celebrate its 90th anniversary at its German Headquarters in 2027

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#Associations

ITMF names three winners of the Sustainability & Innovation Award 2026

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#Recycling / Circular Economy

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#Yarns

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