#Retail & Brands

2024-01-18

Raye and Zlatan invite the world to move in style with H&M Move

H&M Move’s upcoming movewear release is expertly engineered using the latest technologies, merging the dynamic forces of sports and fashion. Set to launch on 11 January, the cutting-edge collection will be unveiled by powerhouse musician RAYE and football legend Zlatan Ibrahimovic. 12 January, 2024

The new-season drop is inspired by HIIT training and the juxtaposing elements of sports and fashion. It includes stylish workout sets with body-enhancing cutlines and luxe athleisure wear in bold oversized silhouettes, all meticulously crafted with fabrics featuring H&M Move’s sweat-wicking DryMove™ and extra-supportive ShapeMove™ functionalities.

British singer-songwriter RAYE embodies this aesthetic and has partnered with H&M Move for the collection launch. The celebrated artist is featured in the campaign alongside two of her best friends and dancers who are supporting the star during her world tour. RAYE is also seen working out and dancing to an instrumental version of her hit ‘Escapism’.

"I really believe that movement is for everyone. It’s about your unique journey and how you move forward in life, both mentally and physically. Being confident in who you are and in your own skin takes time, but through movement it’s possible", says RAYE.

In the new campaign, the musician shares the spotlight with renowned striker Zlatan Ibrahimovi?, who joined the H&M Move team as a Brand Mover in 2022.

Zlatan Ibrahimovic states: "Movement is in my DNA, and I’ll never stop pushing forward. H&M Move is the same, and with this collection they’re really taking movewear to the next level. Shooting the campaign together with RAYE was a lot of fun, and I think it turned out great."

The new movewear collection will be available in-store and at hm.com/move 11 January.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

INDEX 2026: Reicofil introduces RF 5.10 upgrade boosting output by 10 percent

At INDEX 2026, Reifenhäuser Reicofil will present its latest developments for the nonwovens industry under the guiding themes “Grow Together”, “Expand Together” and “Transform Together”. On this occasion, the leading manufacturer of nonwoven machinery will be unveiling two brand-new technology advancements – RF 5.10 upgrade and RF Core – at the show.

Tradition and Innovation – Phoenox Textiles Ltd. relies on state-of-the-art carpet back-coating line from Brückner

For more than 70 years, Phoenox Textiles Ltd. has been synonymous with quality, reliability, and inno-vation in the textile industry. Founded in 1954 in Huddersfield (Yorkshire, UK), a region with a long tradition in textiles, this family-owned business has continued to evolve without losing sight of its roots. Today, in its fourth generation under the leadership of the Mosley family, Phoenox successfully combines decades of experience with a clear, forward-looking corporate strategy.

Uster FiberQ excels for recycled raw materials too

Uster FiberQ is a complete solution for raw material utilization, supporting spinners to achieve consistent quality and profitability every day, building further growth for the future. The Turkish company ORTA relies on FiberQ with recycled yarn for its denim production. Data-driven knowledge puts the producer in control of raw material utilization – ready to make the correct decisions for process efficiency, quality and productivity.