#Retail & Brands

2024-01-18

Raye and Zlatan invite the world to move in style with H&M Move

H&M Move’s upcoming movewear release is expertly engineered using the latest technologies, merging the dynamic forces of sports and fashion. Set to launch on 11 January, the cutting-edge collection will be unveiled by powerhouse musician RAYE and football legend Zlatan Ibrahimovic. 12 January, 2024

The new-season drop is inspired by HIIT training and the juxtaposing elements of sports and fashion. It includes stylish workout sets with body-enhancing cutlines and luxe athleisure wear in bold oversized silhouettes, all meticulously crafted with fabrics featuring H&M Move’s sweat-wicking DryMove™ and extra-supportive ShapeMove™ functionalities.

British singer-songwriter RAYE embodies this aesthetic and has partnered with H&M Move for the collection launch. The celebrated artist is featured in the campaign alongside two of her best friends and dancers who are supporting the star during her world tour. RAYE is also seen working out and dancing to an instrumental version of her hit ‘Escapism’.

"I really believe that movement is for everyone. It’s about your unique journey and how you move forward in life, both mentally and physically. Being confident in who you are and in your own skin takes time, but through movement it’s possible", says RAYE.

In the new campaign, the musician shares the spotlight with renowned striker Zlatan Ibrahimovi?, who joined the H&M Move team as a Brand Mover in 2022.

Zlatan Ibrahimovic states: "Movement is in my DNA, and I’ll never stop pushing forward. H&M Move is the same, and with this collection they’re really taking movewear to the next level. Shooting the campaign together with RAYE was a lot of fun, and I think it turned out great."

The new movewear collection will be available in-store and at hm.com/move 11 January.

Happy Holidays!

Dear reader, the year 2025 is drawing to a close. We are entering what we hope will be a peaceful holiday season, spending time with our families and taking a moment to pause and reflect. We hope we have been able to support you once again this year with relevant news and articles, and we look forward to surprising you with many innovations in the coming year. Enjoy the festive season, stay healthy, and we wish you a happy and joyful holiday season.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Texpertise Focus AI: Messe Frankfurt puts Artificial Intelligence centre stage at its international textile and apparel trade fairs

Under the banner 'Texpertise Focus AI, Messe Frankfurt will place a strong emphasis on Artificial Intelligence (AI) across its international textile and apparel trade fairs from 2026 onwards, setting a future-shaping signal for the industry. The initiative highlights the responsible use of AI along the entire textile value chain, from fibre production to the point of sale. The programme will launch at Heimtextil in Frankfurt in January 2026.

Autoneum and Polestar set new benchmarks for passenger experience and sustainability

As the global market leader in sustainable acoustic and thermal management, Autoneum is a key supplier of interior and exterior components for the highly anticipated Polestar 5 model. The successful collaboration between Autoneum and Polestar marks a significant milestone in sustainable automotive engineering: the electric grand tourer sports car features several innovations in lightweight, fully recyclable polyester-based components that ensure a superior driving experience. Polestar 5 was revealed at the IAA Mobility 2025 in Munich and is available in 24 markets.

Cashmere producers stress the importance of The Good Cashmere Standard®

At the invitation of the Aid by Trade Foundation (AbTF), over 70 experts from the cashmere production and supply chain, as well as other specialists, met at the GCS Unit Meeting in Shanghai, China to discuss the progress and new objectives of The Good Cashmere Standard (GCS). The meeting focused on implementation and verification of the standard, important aspects of animal welfare and the importance of the standard in the global textile market.