At a time when brands are navigating increasingly fragmented global markets and evolving consumer expectations, the Global Size Study introduces a more focused and actionable approach to body data, moving beyond large-scale data collection toward practical application.

Rather than relying on open-ended scanning initiatives, Hohenstein’s approach combines targeted body measurement insights with its extensive network of over 1,000 professional fit models, enabling brands to directly translate data into improved fit, grading, and sizing strategies.

The study will leverage a digital-first methodology, powered in collaboration with Sizekick, allowing for scalable, global participation through mobile and in-store experiences.

“Fit remains one of the biggest challenges in our industry,” says Simone Morlock, Division Head of Apparel Fit Solutions at Hohenstein. “With this initiative, we’re moving beyond data collection to enable brands to make confident, informed fit decisions. The goal is simple: more accurate fit, stronger consumer alignment, more effective grading and better market coverage.”

Unlike traditional size surveys that can take years to deliver usable outcomes, Hohenstein’s model is designed to provide continuous, structured insights that brands can implement more efficiently and effectively.

The Global Size Study focuses on key measurement points — such as bust, chest, waist, hip and height — prioritizing the variables that most directly impact garment fit and sizing consistency. This streamlined approach enables brands to:

• Better understand regional body differences
  

• Improve fit accuracy across product categories
  

• Refine grading and size standards
  

• Optimize market coverage with greater precision
  

By connecting body data insights with real-world fit validation, Hohenstein Apparel Fit Solutions positions itself not just as a data provider but as a strategic partner in the sizing journey.

“Over the past four years, Sizekick and Hohenstein have co-developed an AI-powered body measurement solution that enables the collection of accurate body data at scale, globally, using only a smartphone. The real opportunity now lies in making that data actionable,” says David Oldeen, co-founder and CEO of Sizekick.

“In a market where precision is a key driver of customer loyalty and revenue, sizing is a strategic priority. Together with Hohenstein Apparel Fit Solutions, this study bridges the gap between consumer insights and decades of proven fit expertise to turn data into confident decisions,” he adds.

The new sizing initiative will roll out globally beginning mid-2026, with initial brand collaborations already underway. Hohenstein is currently inviting select partners to participate in the study and help shape the future of apparel sizing.