Heinz Gunold lived with passion for his company, his profession and his employees. In 1951, as a young man of 22, he took over responsibility for the family business after the all too early death of his father. He lived and worked true to his motto “Deus in minimus maximus” - “God is greatest in the smallest”. One of the decisive turning points for the GUNOLD company was his escape from East-German Plauen to West-German Stockstadt after WWII in the summer of 1949. Over the years, the arts and crafts drawing studio developed into a commercial production company for embroidery programs, i.e. punch cards for operating multi-head embroidery machines. Under his leadership, the company grew in the following years to become the world's largest manufacturer of digitized embroidery designs.

In 1969, Heinz Gunold laid the foundation for today's GUNOLD GmbH with the development of embroidery threads, embroidery backings and foils. From 1975 until 2021, the company maintained a close and exclusive cooperation with Beerli AG in Switzerland for the production of embroidery threads, which only ended due to its closure. Today, new production partners in Europe with many years of experience in thread dyeing are working alongside the family business. The quality department in Stockstadt has been continuously expanded and today ensures that the high-quality standard of the threads is always guaranteed

Since 2024, responsibility for the company has been in the hands of his grandchildren Aileen and Kevin Gunold. This means that the company is now in its fourth generation, following the many years of work and commitment of Heinz Gunold`s son Christoph Gunold, who managed the company from 1995 to 2024.

Company history is no different to cultural history: “What and who we are, what we want and do not want, what we can and cannot do - the key to this lies in the past.” These words of Heinz Gunold reflect the vision and foresight that he brought to the company. Even at an advanced old age, he remained active and was often seen at his company, where he left a lasting impression on his employees.

The Gunold company announced: „We will remember Heinz Gunold as an outstanding entrepreneur and person whose vision and values shaped the company and helped achieve international success. His legacy will live on in the values and culture of the company, which he shaped with dedication and foresight. We are losing a visionary entrepreneur and a valued person whose influence will reach far beyond the boundaries of GUNOLD.”