#Denim

2023-12-07

A vibrant Milan Edition: Denim PV propels brands towards the future of jeanswear

On 22 and 23 November, 2,322 visitors gathered at Superstudio Più in Milan for the latest edition of Denim Première Vision. A dynamic show, marked in particular this season by the many reunions, productive discussions, business opportunities and industry innovations, all to help fashion and jeanswear brands build their Spring-Summer 25 collections.

In addition to the comprehensive denim-sourcing offer, visitors and buyers were given the chance to discover 15 denim brands at the new edition of the Denim Fashion District. Rounding out the show was a program of new conferences and talks, fashion seminars exploring the season’s trends, and special installations and workshops.

"This new edition of Denim PV was amazing, with a highly qualified visitor base and a palpable excitement in the aisles. The quality of products presented by exhibitors was of a very high level, across the board, regardless of origins. Denim has enjoyed a prominent spot in the luxury world for some years now, and that trend continues. Whether casual or more sophisticated, denim remains a versatile material that is constantly gaining ground. The denim industry is currently in a state of transition, a perfect reflection of the textile industry’s global aspirations to achieving sustainable, high- quality, cutting-edge production."

Fabio Adami Dalla Val, Denim Première Vision Show Manager.

KEY FIGURES FOR THIS EDITION

2.322 VISITORS (+15% vs November 2022)

Fashion and accessories brand managers, buyers, designers, production managers...

69 EXHIBITORS

69% denim spinners and weavers / 20% garment makers and finishers?7% service and technology firms / 4% accessories and component manufacturers?From 15 countries: Italy, Spain, France, Turkey, Morocco, Japan, Pakistan, Bangladesh, China, Germany, Hong Kong, India, Mauritius, Uzbekistan, Taiwan

Learn more about exhibitors

https://marketplace.premierevision.com/en/suppliers/denim-premiere-vision-milan-2023.html?redirected=1

4 CONFERENCES

2 Talks & 2 "Hey Denim, What’s Up? presentations"

2 SPRING-SUMMER TREND SEMINARS 25

Presented by Lorenza Martello (Denim Expert – Première Vision)

AN UP-CLOSE LOOK AT THE DENIM SS25 TRENDS

The SS25 denim trends are focused on quality, artisanship and meticulously crafted products. There’s a certain emphasis on the beauty of fabrics and colors - worked in contrasts that are sometimes subtle, sometimes quite pronounced - thanks to innovative textures and dyes. We see a certain abandoning of the traditional jeanswear style. Denim is surprisingly diverse, with options ranging from rigorous to creative, thick to fluid, adapted in a variety of styles and featuring more virtuous solutions across all product categories.

"The search for more sustainable design alternatives has been developing for years, and it’s a movement that continues to grow. The SS25 denim trends pay particular attention to color, and you can see that in the use of natural or recycled pigments, and the low-water consumption techniques being adopted. Materials - particularly where they are from - play an increasingly central role in the manufacturing process. The players in our industry want to pair an ethical approach with comfort and style."

Lorenza Martello, Denim Expert - Première Vision.

Denim Première Vision will be back at Superstudio Più on 5 and 6 June 2024, where the Autumn-Winter 25-26 Denim trends will be presented, followed by 4 and 5 December 2024 for the Spring-Summer 26 Denim trends. © 2023 Première Vision

BRANDS AT THE SHOW:

032C - 12 STOREEZ - 7 FOR ALL MANKIND - ACE DENIM - AEFFE - ALBERTO PANTS - ALEXANDER MCQUEEN - ALTEA 1947 - ANGELS - ASOS - BALENCIAGA - BEAUMANOIR - BENETTON - BERSHKA - BLAZE’ MILANO - BLUE DE GENES - BLUE FIRE CO - BLUE OF A KIND - BONOBO - BOTTEGA VENETA - BRAVE KID - BRIGLIA 1949 - BRIONI - BRUMS MILANO - BUELTEL - BUGATTI - BURBERRY - BYBLOS - CALZEDONIA - CANALI - CARRERA - CELINE - CENTRO PRODUZIONE ABBIGLIAMENTO - CHIARA FERRRAGNI - CHRISTIAN LOUBOUTIN - CIGALAS - CLOSED - COLIN’S - CONBIPEL - COURREGES - CREATIVE TIME - DAWN - DENIM SERVICE - DIESEL - DOLCE & GABBANA - DON DUP - DS 55 - EMMEPI ITALIA - EROGLU GIYIM - F.G. 1936 - FABIANA FILIPPI - FASHION BOX - FATHER AND SONS - FILOU & FRIENDS - FORTEKS TEKSTIL - GAS JEANS - GAUDI’ TRADE - GCDS - GIADA - GIORGIO ARMANI - GIVENCHY - GOLDEN LADY - GOLDENPOINT - GRASSI & MORELLI - GUCCI - GUESS - H.EICH - HERRLICHER - HESS NATUR - HUGO BOSS - IBER - IL GUFO - IMPERIAL - INTERFASHION - JC INDUSTRY - JECKERSON - JIL SANDER - JOHN LEWIS - KAPORAL - KERING - KRIZIA - LAURA PASTRELLO - LEE COOPER - LIME - LORO PIANA - LOUIS VUITTON - LPP - MAC JEANS - MANIFATTURE TWINS - MARELLA - MAX MARA - MELON FASHION GROUP - MINICONF - MINO TEKSTIL - MIROGLIO - MONCLER - MOORER - MUGLER - MUSTANG - NEW GUARDS GROUP - NYKY - OFF WHITE - OVS - OZAK TEKSTIL - PALM ANGELS - PAR.CO FASHION - PORTS 1961 - PRADA - PROGETTO - REPLAY - RICK OWENS - S.OLIVER - SAINT LAURENT - SALVATORE FERRAGAMO - SLOWEAR - SOEUR - STAFF INTERNATIONAL - STRADIVARIUS - SWINGER - TATRAS - TEDDY - TIMBERLAND - TRAMAROSSA - VERSACE - VF - VIVIENNE WESTWOOD - WOOLRICH - ZALANDO - ZEGNA

Performance Apparels: Functional textiles drive innovation at Techtextil 2026

From high-performance fibres and advanced membranes to smart textiles and sustainable material concepts – functional apparel is becoming one of the most dynamic innovation fields in technical textiles. At Techtextil 2026, exhibitors demonstrate how new materials, finishing technologies and digital functions are shaping the next generation of protective, workwear and outdoor systems.

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

Textile Chemicals & Dyes: Innovation in Textile Chemistry moves into focus at Techtextil 2026

From PFAS-free finishes and water-saving dyeing technologies to advanced coatings and recycling-compatible formulations, innovation in textile chemistry is accelerating across the industry. Reflecting this development, Techtextil 2026 introduces Textile Chemicals & Dyes as a dedicated product segment, highlighting the growing role of chemical solutions in shaping the next generation of technical textiles.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Archroma expands denim possibilities at Kingpins Amsterdam

Archroma, a global leader in specialty chemicals, will present a portfolio of six sustainable denim innovations at Kingpins Amsterdam from April 15-16, 2026. Under the theme “Creating Possibilities in Denim”, the showcase reflects Archroma’s commitment to giving brands and mills solutions that are as commercially compelling as they are environmentally responsible.

Jeanologia launches Billy

The new AI extracts precise laser designs from a garment image in minutes, transforming how vintage denim is recreated for production. If Jeanologia’s laser changed the way jeans were made at the end of the last century, its AI now takes the next step: moving from reproducing wear to designing it. / archive photo © 2026 Jeanologia

New study shows low environmental impact by Cotton made in Africa Organic Cotton from Tanzania

Today, the Aid by Trade Foundation (AbTF) is announcing the results of a comprehensive life-cycle analysis (LCA) for cotton produced in Tanzania under the Cotton made in Africa Organic (CmiA Organic) standard. The study emphasises the small ecological footprint of CmiA Organic verified cotton. This can largely be traced back to the absence of synthetic pesticides, artificial fertilisers, and artificial irrigation. Consequently, CmiA Organic cotton can help the textile industry meet regulatory requirements as well as science-based targets. The results also show that the consequences of climate change threaten the livelihoods of these cotton farmers, even though the type of agriculture they practise barely contributes to climate change.

PERFORMANCE DAYS proves its relevance as the industry’s key meeting point

Held on March 18–19, 2026, PERFORMANCE DAYS once again confirmed its position as a leading international platform for functional textiles. A total of 3.366 trade visitors and around 560 exhibitors gathered in Munich, with the event already kicking off successfully on DAY 0, which received highly positive feedback for its interactive format. Despite challenging conditions caused by the public transport strike in Munich, the event saw strong attendance and a consistently high level of activity across both exhibition days.