#Natural Fibers

Woolmark survey: 82% of consumers prefer natural fibres over synthetics
A new consumer survey commissioned by Woolmark and conducted by Ipsos across five major markets reveals a strong preference for natural fibres over synthetic alternatives. On average, 82% of respondents in the United States, France, Germany, Italy and China said they would choose natural fibres when price, style and fit are equal. The findings coincide with the launch of Woolmark's new global brand platform, “Return to Real”, which highlights the natural performance properties of Merino wool and the growing importance of verified fibre quality.

























































